The 2026 China Open drew over 450,000 visitors and record revenue as Zheng Qinwen won the title, highlighting the rapid commercial growth of China's tennis season. The event's success reflects a broader boom in sports entertainment across the country.
After Chinese tennis star Zheng Qinwen won a title, Audi and tea chain Chagee both offered buy-one-get-one promotions. The brands' different follow-through reveals how promises turn into customer trust.
Chagee's buy-one-get-one promotion celebrating Zheng Qinwen's China Open title overwhelmed its mini-program and store staff. The tea chain responded with 13.5 million yuan in bonuses and team-building funds for frontline workers.
The 2026 China Open women's singles fourth-round draw is out, with home favourite Zheng Qinwen meeting Anastasia Sharaeva and Coco Gauff taking on Elise Mertens. Eight quarterfinal spots are on the line in Beijing.
China's tennis team lost 1-2 to defending champions Italy in the Billie Jean King Cup quarterfinals. Zheng Qinwen played through pain medication as China's quest for a semifinal spot ended at home.
Zheng Qinwen took the court on painkillers and fell to Jasmine Paolini as defending champions Italy edged China 2-1 in the Billie Jean King Cup quarterfinal in Shenzhen. Veteran Zhang Shuai had fired the hosts ahead, but Italy's depth proved decisive, sending the Italians into a semifinal against Ukraine.
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