Xpeng has launched the MONA L05, the third model in a sub-brand that now accounts for more than half its monthly sales. With two of its four new cars this year coming from MONA, the company faces a decision about whether to spin it off.
A Xpeng product manager's casual use of a slang term for older people set off a storm online, and a senior executive's blunt response kept it burning. The episode has become a case study in how far youthful car branding can push before it insults the buyers.
A young product manager's use of dismissive slang at the Xpeng MONA L05 presale on October 15 has reignited a debate over whether the automaker is spending too much energy on attention and too little on the cars themselves.
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