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# Publishing3

WeChat Turns Its Public-Account Novels Into a Short-Drama Pipeline

WeChat has put ten serialized public-account novels in front of short-drama producers, letting them negotiate adaptation rights directly and publish the results inside its own video ecosystem. It is a quiet bid to feed China's insatiable micro-drama machine from WeChat's own archive rather than from outside platforms.

🎬 Entertainment2 min read#Wechat#Tencent

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