Chinese streetwear label Jikaos Industrial has released a 10-item collaboration with Phantom Blade Zero, the kung-fu-punk action game, timed to its unlock. The tie-up shows how Chinese game studios now treat merch as part of a launch, not an afterthought.
Phantom Blade Zero, the Unreal Engine 5 wuxia action game from Beijing studio S-GAME, has drawn attention less for its combat than for a thank-you list packed with rival developers, streamers and studio founders. Players are reading the credits as a map of who helped a Chinese AAA hopeful get made.
Phantom Blade Zero, a wuxia action game from Beijing studio S-Game, is one of 12 titles nominated for Ultimate Game of the Year at the 2026 Golden Joystick Awards. Voting closes October 30 and the winner is announced in London on November 11.
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